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What if your best circular strategy was doing LESS?

The “R-ladder” offers a refreshing take on circular economy strategies. This concept offers a valuable checklist for innovators. At the top of the ladder, strategies require fewer resources and create long-term impact. As we move down the ladder to recycling and recovery, while still helpful, they often degrade resource quality.

Interestingly, the highest strategy isn’t about doing more but rather about doing less, not using products or raw materials at all. So, before seeking new solutions, let’s consider how we can maximise what we already have.

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